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Multi-Screening Behavior Most Often Involves Unrelated Activities
In a new study [download page] of multi-screen engagement, Microsoft Advertising identifies 4 paths of multi-screening behaviors, finding that the most popular type is “content grazing” (68%), in which...
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Traditional Media to Lose Ground to Online in Local Advertising
The local media advertising market will expand at a 2.3% compound annual growth rate (CAGR) through 2017 to reach $148.8 billion, from $132.5 billion last year, according to a new forecast from...
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Nielsen Profiles Its New “Zero-TV” Households
Nielsen’s decision to expand its ratings system was broadly dissected (including here) and now Nielsen has done everyone a favor and profiled the small portion (less than 5%) of US households that did...
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Few Americans Know Much About the News Industry’s Financial Struggles
Newspaper ad revenues continue to sink, but few Americans seem to be noticing, according to survey results released by the Pew Research Center’s Project for Excellence in Journalism, as part of its...
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National Advertisers to Dive Deep Into Local Mobile Ads
National advertisers will pour money into local mobile ads over the next few years, predicts BIA/Kelsey in a new forecast. The researchers project local mobile spend by national advertisers to climb...
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Lack of Mobile Email Optimization May Drive Away Up to 3 in 10 Recipients
43% of consumers say they read emails most often on a smartphone (36.4%) or tablet (6.9%) as opposed to a desktop or laptop computer, finds BlueHornet [download page] in a new survey, though it bears...
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Most Millennials Are Using Multiple Devices to Access Email, SocNets and Video
It’s not really headline news that consumers are engaging in cross-channel behavior, but the extent to which they are doing so is noteworthy. According to a new report [download page] from Experian...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Mar. 15-17, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Americans Don’t Watch 41% of Their Recorded TV Content
Motorola Mobility has released its “Fourth Annual Media Engagement Barometer,” containing some interesting statistics on TV and DVR usage. As noted by Nielsen, DVR usage has increased in recent years,...
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9 in 10 Consumers Believe Service Quality Should Transcend Channels
Customer service channels are evolving, but 89% of consumers believe it’s important to be able to communicate with brands on any channel and still receive the same quality and efficiency of response,...
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